Core Guide8 min readMust-read
How to Build a Brand Identity from Scratch
Naming, color palette, typography, persona, brand story — the complete guide to building a coherent and memorable brand identity.
Read article →
Resources
Blog
Everything you need to know about branding, naming, and brand identity.
SaaS & Tech6 min read
SaaS Branding: 7 Mistakes to Avoid at All Costs
Generic colors, unmemorable names, no brand story — the fatal mistakes most tech startups make.
Read article →
Strategy10 min read
The 12 Brand Archetypes: The Complete Guide
From the Hero to the Sage, from the Rebel to the Caregiver — discover which archetype fits your brand and how to deploy it across your communication.
Read article →
Fundamentals5 min read
Branding vs Graphic Design: What's the Difference?
Many confuse the two. Branding is strategic, design is executional. Understanding the difference can change how you build your brand.
Read article →
Naming7 min read
Naming: How to Choose the Perfect Name for Your Brand
Memorability, pronounceability, availability — the criteria that make a great brand name and the pro methods for finding one.
Read article →
Legal & Protection7 min read
How to Protect Your Brand Name in France: INPI Guide 2026
Filing with the INPI, Nice classes, European EUIPO trademark — everything you need to know to legally secure your brand name before someone else does.
Read article →
Design8 min read
Brand Color Palette: Psychology and Free Tools
Color psychology, meanings by sector, harmony theories and the best free tools (Adobe Color, Coolors, Paletton) to create a memorable palette.
Read article →
Independents7 min read
Freelance Branding: Building a Strong Personal Brand
Positioning, naming, visual identity, online presence — the complete guide for freelancers and independents who want to attract premium clients.
Read article →
Brand Strategy9 min read
Brand Book: How to Create and Structure Your Brand Guidelines
What is a brand book? The 7 essential sections, inspiring examples (Spotify, Airbnb, NASA) and a method to create one efficiently.
Read article →
Startup & Growth8 min read
Startup Visual Identity: A Practical Guide for Founders
Logo, color palette, typography, consistency — how to build a visual identity that inspires trust, attracts the right clients and convinces investors.
Read article →
Fundamentals7 min read
Brand Guidelines vs Brand Identity: The Real Differences
Often confused — but they are two distinct things. Understanding the difference changes how you build your brand from the ground up.
Read article →
Personal Branding9 min read
Entrepreneur Personal Branding: Method to Stand Out
Positioning, LinkedIn, content, consistency — the complete method to build a strong personal brand and attract clients and opportunities.
Read article →
Ready to build your brand identity in 60 seconds?
Generate my branding →