Your expertise deserves an image to match. Build a consulting brand identity that attracts the right clients and justifies your fees.
Generate my consulting branding →60 seconds · From €19
Short, impactful names that signal expertise and seriousness.
Navy blues, charcoal grays, and discreet accents — natural authority.
CEO, CFO, or CIO seeking expertise — motivations and objections.
Sector niche, methodological approach, and clear differentiation.
Sector, values, target audience and desired mood. 2 minutes max.
Names, colors, persona and strategy generated simultaneously in ~60 seconds.
Name, palette, typography, persona, positioning and brand story ready to use.
Join thousands of entrepreneurs who created their brand identity with Markd.
Generate my consulting branding →An independent consultant needs a very precise niche positioning, a professional name, and a tone that reflects their level of expertise. Markd generates a complete brand book including a differentiating UVP, a brand archetype, and a brand story — all elements that justify premium fees and reassure C-level clients.
Both approaches have their logic. A personal name reinforces individual authority (personal branding) but complicates exit or team growth. A firm name creates a more independent and scalable entity. Markd proposes all 3 brand names with this reflection integrated into the brief according to your context.
The target directly influences tone and positioning: sober and institutional for large corporations (Fortune 500, large groups), more agile and direct for SMBs. Markd adapts the persona, editorial tone, and even color choices (corporate vs. accessible) according to the target you describe in your brief.